The renewed partnership aims to further promote the brand’s distinctive and innovative features, while emphasising its mantra of “Washes A Lot, Saves A Lot.”
The unveiling took place recently at the Henkel Nigeria Lagos office, where Ivie Akalu, its Head of Marketing, expressed great enthusiasm over the endorsement renewal.
She emphasised the mutually beneficial nature of the partnership between the brand and the famous actress.
Read Also: Funke Akindele comes under attack on Threads app
“Since 2019, Funke Akindele has successfully portrayed a personality that generates excitement around WAW detergent, fostering trust and credibility among our esteemed consumers”.
Akalu particularly highlighted Akindele’s effectiveness in sharing her personal brand experiences with the product on social media stating that, “Funke’s creativity and innovative approach to her craft aligns perfectly with the values and characteristics that the WAW brand embodies in the market”.
Funke Akindele, a multifaceted Nigerian filmmaker who also doubles as a producer and politician, expressed her confidence in the WAW brand, solidifying her commitment to the partnership.
