Business
Guinness to leave Nigeria over difficult environment after 75 years
![](https://www.tracknews.ng/wp-content/uploads/2024/06/CompressJPEG.online_1280x720_image-2024-06-11T114125.281.png)
Guinness, on Tuesday, announced it will exit the Nigerian market and sell off its controlling shares to Singaporean conglomerate Tolaram Group.
This is coming after the company had operated in Nigeria for 75 years, since 1950
Guinness recorded N61.9 billion loss after tax between July 2023 and March 2024, just a few months after Mr Tinubu floated the naira in an effort to unify the currency’s value on the official and parallel foreign exchange markets.
READ ALSO: Guinness Book: Bayelsa-Born Ball Juggler, Tonye breaks world record
The loss exacerbated by the naira’s continued downward trend may have informed Diageo, Guinness’ parent company, to sell its 58.02 per cent majority stake to the Singaporean group.
“Under the terms of an agreement signed today, 11 June 2024, Tolaram will acquire Diageo’s 58.02% shareholding in Guinness Nigeria royalty agreements for the continued production of the Guinness brand and its locally manufactured Diageo ready-to-drink and mainstream spirits brands,” the company said in a statement Tuesday.
Guinness Nigeria Plc, a public limited liability company quoted on the Nigerian Stock Exchange, was incorporated on April 29, 1950, as a trading company importing Guinness Stout from Dublin.
The Guinness brand has operated in Nigeria since 1950, but with Tolaram’s controlling stake acquisition expected to conclude by 2025, the global brewery brand will have spent 75 years in Nigeria.
In the statement, Guinness said the firm would leave Nigeria next year and hand over to a third-party venture.
“The transaction is expected to be completed during fiscal 2025, subject to obtaining the requisite regulatory approvals in Nigeria,” said the statement signed by Abidemi Ademola, Guinness’s legal director.
Diageo, however, stated that the sale of its Nigerian brand would not in any way affect its ownership of the Guinness global brand.
Diageo “will retain ownership of the Guinness brand, which will be licensed to Guinness Nigeria for the long term.”
Diageo’s exit adds to a long list of other multinational companies, like GlaxoSmithKline and Microsoft, that have left Nigeria in the last one to two years, citing the harsh economic climate as making business unprofitable.
Some of Diageo’s popular brands in Nigeria include Smirnoff Ice, Smirnoff Vodka, Orijin Bitters, Malta Guinness, Gordons Orange Sunset, and Dubic Malt.
-
Politics7 days ago
Gov. Diri Totally Committed To Bayelsa’s Development, Growth, And Progress; George Turnah Tells Visiting Ogbia Ward 9 PDP Executives And Stakeholders
-
News6 days ago
There Is No Worker In Level 1 Step 1 Today In Nigeria, We Only Have Workers From Level 4 – Joe Ajaero
-
Niger Delta6 days ago
Ex-Niger Delta Militant Hails Tinubu’s Reforms, Seeks Intensified Security Of Oil Installations
-
Politics6 days ago
JUST-IN: Reinstated Edo State Deputy Governor, Philip Shaibu Kneels For Oshiomhole After Dumping PDP For APC
-
News4 days ago
NYSC Member Allegedly Impregnates 5 Secondary School Students in Sokoto
-
Sports6 days ago
Chelsea offered TWO elite strikers as Victor Osimhen ‘agrees’ transfer
-
Business4 days ago
UPDATE: How NNPC Spent N7.3Billion On Entertainment In 16 Months NNPCL GMD, Mele Kyari
-
News4 days ago
Police Sergeant Shoots Father Dead After Drinking To Stupor