TRACKING____One of Nigeria’s leading brand/style influencers, Christiana Kayode, popularly known as Berbiedoll has revealed what makes her tick and how she handles competition.
In a recent interview, the Ondo State born brand influencer opens up how she stays ahead of competition, to maintain her enviable position in the rapidly evolving industry.
“First, I know my strengths, my fan base, I have a lot of loyal fans , and a lot of people that look up to me and admire me. So, they always tend to patronize anything I produce. I know my customers and always look after them. Second, I’m very innovative, so this helps me ahead of my competitors, and also I’m very flexible and ready for change. Furthermore, I use marketing to create awareness by paying other brand influencers to promote the brand too,” she said.
Describing her personality, she said, “I’m unique in my own way and a people-person. I’m highly organized and very passionate about my business because I love what I do. I have steady source of motivation that drives me to do my best. I’m very ambitious and I thrive on challenge and constantly set goals for myself so I have something to strive towards. I also love taking pictures of myself.”
Berbiedoll is the Chief Executive Officer of Berbie Beauty Line. She established the company April of 2017. She was born in Lagos on April 30, 1993. She’s a native of Ondo State from Ondo West local government.
She is also a graduate of Houdegbe North America University, Benin Republic with a Bachelor’s degree in Mass Communications. She’s the only daughter from a family of seven. She has four brothers with her mum and dad.
Her primary job is basically brand and style influencing for other people’s brands, ranging from hair brands, clothing brands, shoe brands and many more.
Unlike many beauty care line owners who claim to manufacture their own cosmetics, Berbiedoll actually procures hers from suppliers in the United States of America. In fact she’s into everything that has to do with beauty, including sales of glosses, weight loss tea, contact lens, waist trainer and so on.
Berbiedoll has worked with brands like Etisalat, Highlystylish, Glo, Fabboutiique, Hairres , Cm Luxury Hair, Girly Closette, to mention a few.
She also had a brief stint as a video model and appeared in music videos like “Woju” by Kizz Daniel and “Like a Party” by Burna Boy. She did a couple of funny video skits too with Sydney Talker and Nasty Blaq.
She even at one time had her own TV show on DSTV channel 189 “Pop Central” known as “Chef Corner” with Chef Bee and Chef Jazzy.
