Nigerian actress Sharon Ooja has led the streaming platform, Showmax’s masterbrand campaign with the theme, “No one tells a story like we do.”
The campaign officially launched with a super crisp and relatable television commercial, which pays an ode to the vibrant, larger-than-life storytelling streak of Nigerians and Showmax’s apparent efforts to tell authentic Nigerian stories through its slate of originals – eight of which were launched over the past one year.
Speaking on the campaign, Opeoluwa Filani, General Manager at Showmax Nigeria, says that the campaign is a celebration of the wealth of stories that abound in Nigeria and Showmax’s commitment to telling them as a truly Nigerian brand.
“In Nigeria alone, we have over 300 tribes and thousands of untold stories. We can tell 300,000 stories in a year, and you will still find a new and exciting story to tell for the next 10 decades. That’s the beauty of our diversity,” he says.
Continuing, he said, “As a brand, we believe it is our duty to tell these stories and tell them in their most original and purest form. And this is even more important to us because we’re Africa’s original streaming platform and we truly believe that no one can tell our stories better than we do.”
